Social media networks are taking a significant place when it comes to searching for information

Let’s break down the greatest benefits and make blogging great again for every business.

Considering spicing up your website with some media content? Have you thought about investing in an explainer video?

Cloud computing has been around for long enough now for it to have moved from being simply the latest tech buzzword — one which might or might not last the distance — to being an integral part of the technological infrastructure of virtually every business.

A/B testing (also known as split testing) is the process of comparing two versions of a web page or app screen to see which one performs better. This comparison can be benchmarked against any goal you set, from increasing sales to reducing bounce rate, or increasing conversion rate and more.

One of the biggest changes brought about by the digital revolution has been a massive increase in the amount of raw data which every organisation now deals with.

Are you engaging the contacts in your marketing database or are they just sitting there collecting dust? Are they all getting the same messages despite where they are on the customer journey, or are you sending them tailored content?

Bounce rate = the number of visits in which a person leaves your website from the landing page without browsing any further.