Jan 30

Why your business needs web automation

Why your business needs web automation

According to a recent report by MarketsandMarkets, the global market for web automation is expected to grow at a compound annual growth rate (CAGR) of 25.4% from 2020 to 2025, reaching a total value of $19.4 billion by 2025. This rapid growth is being driven by the increasing demand for efficient and cost-effective web development solutions, as well as the growing adoption of cloud computing, artificial intelligence, and other non-stop emerging technologies.

A survey conducted by UiPath tells us that 87% of IT decision-makers believe that automation technologies, including web automation, will be essential to their organisation’s success in the future. This highlights the growing importance of web automation in the business world and the critical role it plays in helping organisations to stay competitive in an increasingly digital landscape.

It goes without saying that in these rapidly changing times it’s important to find ways to speed up processes and here’s where web automation comes into play. 

Just think of the time that can be saved by automating repetitive tasks such as data entry, form filling, and report generation. By eliminating these time-consuming tasks, you and your team can focus on more strategic initiatives such as building customer relationships and growing your business.

Another thing that web automation can do is enhance the accuracy and consistency of your processes. By automating your workflows, you can reduce the risk of human error and ensure that each task is completed in the same way every time. This can lead to more reliable results and better user experiences.

There’s no strategic growth without scalability because when your business grows, so do your operations.  Web automation allows for handling larger volumes of data and transactions without the need to hire additional staff and gaining valuable insights into your business operations.

Now let’s take a look at some of the different web automation platforms available in the market, each with its unique features and capabilities.

1. Zapier

Zapier is one of the most popular automation platforms. It connects with over 2,000 apps, offering a simple drag-and-drop interface to create automated workflows called “Zaps. Browse through a vast library of pre-built Zaps, that make it easy to get you started. The main advantage of Zapier is its ease of use and flexibility. However, the platform can get expensive for businesses that require more complex workflows.


IFTTT stands for “If This Then That.” A much simpler platform that allows users to create custom workflows called “applets.” Compared to Zapier, you’re limited to 600 apps and services, but the good thing is that the platform is free to use, thus making it a great option for businesses on a budget.

3. Microsoft Power Automate

Microsoft Power Automate, formerly known as Microsoft Flow, is a web automation tool that allows users to create custom workflows between Microsoft and third-party apps. Just like Zapier, you can choose from a wide range of pre-built templates for a smooth start. The main advantage of Microsoft Power Automate is its integration with Microsoft’s suite of products.

4. UiPath

The thing that sets UiPath apart is the use of robotic process automation (RPA) technology to automate workflows. The platform offers a drag-and-drop interface and a visual workflow designer, making it easy to create more intricate structures. UiPath also offers advanced features such as AI and machine learning capabilities. And just like any good tool, it comes with a price and it may require advanced technical expertise.

Hopefully this article convinced you of the strength of web automation and why it’s crucial for any type of business with growth in mind.

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and Technologies Ltd
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