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HEInnovate

Driving awareness and engagement for entrepreneurial higher education

HEInnovate

Driving awareness and engagement for entrepreneurial higher education

HEInnovate

Driving awareness and engagement for entrepreneurial higher education

HEInnovate, a tool launched by the European Commission and OECD, helps higher education institutions assess their entrepreneurial and innovative potential through a self-assessment tool and learning resources. WAAT was tasked with revamping the website and communications to enhance user experience, expand functionality, and increase engagement.

The brief: Increase awareness and engagement with HEInnovate

Redesign the HEInnovate website to improve its interface, add new functionalities, and boost user interaction. Key goals included making self-assessments more accessible, providing instant, actionable feedback with supportive resources, and increasing awareness about the tool among the target base.

Digital solutions: Enhancing the user journey from discovery to engagement

Website redesign

Upgraded the interface and user experience, incorporating new features such as self-assessments for individual institutions and groups.

Website redesign

Upgraded the interface and user experience, incorporating new features such as self-assessments for individual institutions and groups.

Website redesign

Upgraded the interface and user experience, incorporating new features such as self-assessments for individual institutions and groups.

Instant feedback

Implemented a system that provides immediate results along with tailored recommendations, including case studies and digital resources.

Instant feedback

Implemented a system that provides immediate results along with tailored recommendations, including case studies and digital resources.

Instant feedback

Implemented a system that provides immediate results along with tailored recommendations, including case studies and digital resources.

User onboarding and engagement

Developed targeted messaging and a social media campaign to guide users through the tool and reach the appropriate audiences.

User onboarding and engagement

Developed targeted messaging and a social media campaign to guide users through the tool and reach the appropriate audiences.

User onboarding and engagement

Developed targeted messaging and a social media campaign to guide users through the tool and reach the appropriate audiences.

Targeted communications

Partnered with DG EAC’s social media team to promote the tool, along with associated workshops and webinars.

Targeted communications

Partnered with DG EAC’s social media team to promote the tool, along with associated workshops and webinars.

Targeted communications

Partnered with DG EAC’s social media team to promote the tool, along with associated workshops and webinars.

Outcome

The revamped HEInnovate website significantly improved user satisfaction of the tool, which supported by our communication efforts, led to 13,000 new users from over 60 countries, resulting in more than 8,000 self-assessments being completed. WAAT continues to provide web and communications support to HEInnovate until today.

What we did:

SEO

Site Audit

Slidecasts

System Maintenance

UX design

User Testing

Video Production

Web Design

Web Development

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Web Architecture and Technologies Ltd

Better Space, 127 Farringdon Road
London EC1R 3DA

United Kingdom

Better Space, 127 Farringdon Road
London EC1R 3DA

United Kingdom

Better Space, 127 Farringdon Road
London EC1R 3DA

United Kingdom

WAAT Switzerland GmbH

Bernoullistrasse 20

CH-4056 Basel

Switzerland

WAAT Poland Sp. z o.o.

Telewizyjna 48

01-492 Warszawa

Poland